Imagine a television how-to series with good ratings and a rabid hobbyist fan base that spends lots of money on their hobby. Sounds like the perfect setup for launching a magazine to cater to this cultivated audience. There is just such a TV series, called Powerblock TV on Spike.  The “Powerblock” is a set of 30 minute shows, each focused on hot rods, trucks, or 4x4s.  They just launched a magazine.  So what’s the big deal?

The interesting thing is that the magazine is not actually printed.  It’s online only, and it’s free.  This is yet another sign post on the one-way road between the old printed media and the future digital-only media.  They certainly aren’t the first, and won’t be the last.